STUDY: Winter Olympics, a mountain of questions…
Despite its undiminished prestige, the economic model of the Winter Olympics is on a dangerous downward slope: an average deficit of $4.7 billion since 2010 and a critical shortage of viable venues (only 30 left in 2080). Our study, “Winter Olympics: a mountain of questions,” poses an ultimatum: faced with local opposition (35% of bids withdrawn) and climate change, the “more is more” approach is obsolete.
To avoid going off track, Circle Strategy is modeling a structural break: the “permanent hubs” scenario. By establishing a rotation between five historic sites that are already equipped, this model would reduce construction costs by 72% and halve carbon emissions. The survival of the Winter Olympics now depends on putting an end to the ephemeral.
Translated with DeepL.com (free version)









