STUDY: Hypermarkets in 2030
In its study “Hypermarkets in 2030: prospects for a retail model that must reinvent itself to survive,” Circle Strategy makes a blunt assessment: the traditional model is at a structural impasse. Faced with a market share falling to 39% and parks where deficits are widening (up to 82% of sites for some historic players), incremental optimization has become a trap.
To break out of this inertia, we have modeled six archetypes of disruption. From captive “purchasing clubs” (such as Costco) to radically local “mission-driven retailers” and frictionless “automated hyperstores,” these scenarios redefine the purpose of the location. The future does not lie in a single format, but in the bold hybridization of these levers to transform loss-making square footage into new drivers of value.
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