Study : AI in Marketing
A little over a year after the launch of GPT-4, Circle Strategy and Square Management, in partnership with OpinionWay, unveil the real impact of AI in this strategic field. This unprecedented study is based on the testimonies of 300 marketing leaders and provides an in-depth analysis of the uses, benefits, and challenges associated with AI adoption.
These testimonies offer a valuable insight into AI as a driver of transformation in the sector.
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36% of the leaders surveyed have already integrated AI, 29% are in the testing phase, and 35% have not yet started.
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Over 80% of respondents report undeniable benefits in efficiency and customer experience.
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80% identify upfront framing as a key success factor: clarification of needs, governance, and the target operating model.
Beyond the statistics, the study presents use cases and offers practical perspectives on how to move from theory to action and maximize the impact of AI in your marketing strategies.
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