Study : AI in Marketing

BoursoBank, Revolut and Nickel open more accounts than any other network bank in France. But the latter still capture the vast majority of the sector's revenues. Circle Strategy's Christophe Baniol analyzes the situation.In France, 2024 was the year of the online...

Artificial intelligence promises to reshape the banking landscape, but to what extent? In a compelling interview with Boursorama, Christophe Baniol, Partner at Circle Strategy, analyzes this revolution alongside Laurent Grassin.Artificial intelligence is on...

Discover below the speech delivered by Jean-Marc Liduena, CEO of Circle Strategy, during the Entretiens de Royaumont in Mumbai. This prestigious event brings together leaders, entrepreneurs, and decision-makers to address the major strategic and societal questions...

Sustainable” products are in short supply, despite consumer expectations. “Too expensive for customers and not profitable enough for companies”. All it takes, however, is the right monetization strategy, writes Florin Istrate, Partner at Circle Strategy.Sales of...

AI will be THE transformative technology for the financial sector over the next decade. Its use cases will affect every link in the banking value chain, profoundly reforming the banking industry's distribution, production and risk management models. This revolution...

Circle Strategy, continues its growth with the acquisition of P-Val Conseil. P-Val Conseil is a consulting firm specializing in transformation strategy, helping customers to align their strategy with their culture and history. P-Val Conseil's Monde© approach...

  The Paris 2024 Olympic Games will undoubtedly remain the sporting event of the century for the city of Paris, but what will it mean for the 63 national sponsors? Our strategy consulting firm conducted an in-depth study of their investment prospects. The...

Circle Strategy continues its reorganization journey with the appointment of Bertrand Grau as Deputy Managing Director.Bertrand Grau was part of the partner team who launched KPMG's Global Strategy Group (GSG) in Paris back in 2019, where he led the Digital...

Since his arrival at Paris Saint-Germain in September 2017, at just 18 years old, Kilian Mbappé has not only made history for the club but has also left an indelible mark on the landscape of European football. His announced departure from PSG understandably arouses...

Events, communities, targeted communication... strategy consulting firms are multiplying initiatives to increase the presence of women. However, these levers only have a limited impact. Today, women represent just 17% of the partnership in French strategy...