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    • Strat for impact.

    The firm that challenges convictions
     
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    Circle Strategy supports executive teams in tackling their strategic challenges through a distinctly pragmatic and impact-driven approach.

    Our consulting strength lies in the unique background of our Circlers, all combining strategic consulting experience with hands-on operational and/or entrepreneurial experience. Our motto, “Strat for impact”, reflects our commitment to place strategy at the service of bold, tailored, and sustainable futures.

    Founded in 2019 by three visionary entrepreneurs, Circle Strategy emerged from the belief that strategic consulting must reinvent itself to meet the complex challenges of our time.

    The firm operates globally from its offices in France, Spain, Belgium, and Luxembourg:
    – Paris: 173 Avenue Achille Peretti, 92200 Neuilly-sur-Seine
    – Madrid
    – Brussels: 17 Boulevard Général Wahis, 1030 Brussels, Belgium
    – Luxembourg: 155 Rue Kiem, 8030 Strassen, Luxembourg

    Conviction

    Pragmatism:
    The driving force
    of modern
    strategic consulting.

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    To adapt to the fast-changing business world, we believe that strategic consulting needs a new approach. The old “one-size-fits-all” model is no longer relevant. We believe in bold strategic decisions, rooted in business realities, and executed pragmatically by committed, entrepreneurial experts (see our profiles section).

    Our pragmatic approach is summed up in 4A:

    • Acceptability
      Active engagement of all stakeholders to ensure their commitment.
    • Applicability
      Tailored recommendations designed to be successfully implemented.
    • Agility
      Flexible recommendations to thrive today’s constantly evolving environment.
    • « Accountability »
      Our unwavering commitment to ensure that our recommendations have a positive impact on business models, society, and the environment.

    Visionvalues

    We craft strategies for
    bold and sustainable futures.

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    The best strategy isn’t necessarily the smartest, but the one creating tangible transformation.
    At Circle Strategy, we ensure every project delivers a triple-positive impact on:

    • business model
    • organization
    • social and environmental responsibility of the company

    Let’s ensure a bold and sustainable future together.

    Our leadership team

    Partners expert in strategy consulting with strong hand-on experience.
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    Jean-Marc Liduena, Managing Director

    Jean-Marc Liduena, Managing Director

    +15 years in strategy consulting (Former Principal at Bain, Partner at Roland Berger, Senior Partner at Monitor Deloitte…)
    +10 years of intrapreneurship (Founder of 2 consulting firms)
    +8 years in industry (ex-VP & Europe COMEX Unilever)
    Florin Istrate, Partner

    Florin Istrate, Partner

    +14 years in strategy consulting (Former Principal at Advancy, Senior Director at Simon-Kucher, Manager at OC&C Strategy)
    Sophie Gilhodes, Advisor

    Sophie Gilhodes, Advisor

    +5 years in consulting (Former Business dev. Director at KPMG)
    +25 years in industry (Member of CFO Office at Amcor, Danone, SITA and Orange Business Services)
    Martial Rouyère, Partner

    Martial Rouyère, Partner

    +14 years in consulting (Partner P-Val, Managing Director Shipley)
    +14 years in finance (Global Head of Equity Derivatives, Société Générale)
    Laurent Dugas, Partner

    Laurent Dugas, Partner

    +30 years in consulting (Founder P-Val, Partner Shipley, Manager Accenture)

    Areas of
    Expertise

    A generalist firm
    with strong expertise.
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    The history of the firm has enabled the development of specific expertise.

    5 macro domains

    • Business model growth strategy
       Draft tailored plans to drive our clients’ expansion in an ever-evolving environment (e.g., growth plan, portfolio management, brand positioning, pricing, product launch)
    • Industrial strategy
       Dapt and optimize production methods to ensure sustainable growth for our clients (e.g., network optimization, performance management, PMI)
    • Digital & Operational Transformation
       Optimize our client’s operations performance and management by leveraging digital innovation (e.g., omnichannel strategy, transformation plan)
    • Transformation Strategy
       Support our clients in the redesign of their operational and cultural models to adapt to a constantly evolving environment (e.g., organizational change management, business process transformation, strategic alignment)
    • “M&A Success”
       Help our clients succeed in their mergers and acquisitions by maximizing synergies and minimizing risks (e.g., identifying synergy opportunities, post-acquisition integration, value creation plan)

    We put ESG in everything we do.

    6 Sectors:

    • Consumer goods
    • Financial Services
    • Industry
    • Retail
    • Technology Media Telecom
    • Energy

    Engagements

    Live our daily
    thirst for impact.

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    We maximize our impact:
    – For our clients, by setting clear and actionable goals that grow their teams, boost performance, and amplify their societal impact
    – Beyond our projects, by dedicating our expertise to high-impact social and environmental initiatives through committed pro bono work
    Every project is an opportunity to combine strategic excellence with responsibility—driving lasting impact.