Contacts
Postuler
    • Contact
    JOIN US

    • Strat for impact.

    The firm that challenges convictions
     
    LEARN MORE

    Circle Strategy supports top management in their challenges with its specific pragmatic approach. The Circle Strategy approach comes from the unique profile of its 50+ Circlers, all having strategic consulting experience and hands-on entrepreneurial and/or company experience.
    Our motto, ‘Strat for impact,’ reflects our commitment to putting strategy at the service of bold and sustainable futures.
    Circle Strategy was founded in 2019 by three entrepreneurs convinced that strategic consulting must evolve to address today’s fast changing business environment.

    Part of Square Management, the firm is now present in Paris, Brussels, and Luxembourg, with projects spanning the globe (e.g., USA, Nordics, India).
    – Paris: 173 Avenue Achille Perreti, 92200 Neuilly sur Seine
    – Madrid
    – Brussels: 17 Blvd Général Wahis, 1030 Brussels, Belgium
    – Luxembourg: 155 rue du Kiem, 8030 Strassen, Luxembourg

    Conviction

    Pragmatism:
    The driving force
    of modern
    strategic consulting.

    LEARN MORE

    To adapt to the fast-changing business world, we believe that strategic consulting needs a new approach. The old ‘one-size-fits-all’ model no longer works. Our focus is on making decisions that match a company’s legitimacy and are carried out effectively by our team of experienced experts (see our profiles section).

    Our pragmatic approach is summed up in 4A:

    • Acceptability
      Active engagement of all stakeholders to ensure their commitment.
    • Applicability
      Tailored recommendations designed to be successfully implemented.
    • Agility
      Flexible recommendations to thrive today’s constantly evolving environment.
    • « Accountability »
      Our unwavering commitment to ensure that our recommendations have a positive impact on business models, society, and the environment.

    Visionvalues

    We craft strategies for
    bold and sustainable futures.

    LEARN MORE

    The best strategy isn’t necessarily the smartest, but the one generating the most impact.
    Circle Strategy ensures that, every day, on every project, we deliver a triple positive impact in terms of:

    • business model
    • organization
    • social and environmental responsibility of the company

    Let’s ensure a bold and sustainable future together.

    Our leadership team

    Partners expert in strategy consulting with strong hand-on experience.
    LEARN MORE
    Jean-Marc Liduena, Managing Director

    Jean-Marc Liduena, Managing Director

    +15 years in strategy consulting (Former Principal at Bain, Partner at Roland Berger, Senior Partner at Monitor Deloitte…)
    +10 years of intrapreneurship (Founder of 2 consulting firms)
    +8 years in industry (ex-VP & Europe COMEX Unilever)
    Bertrand Grau, Senior Partner

    Bertrand Grau, Senior Partner

    +25 years in start’ consulting (Former Principal at Arthur D. Little, Analysis Mason & Partner at Monitor Deloitte and KPMG GSG
    +2 years in industry (Management Engineer at SAGEM)
    Laetitia Fouquet-Carpinelli, Partner

    Laetitia Fouquet-Carpinelli, Partner

    +10 years in strategy consulting (Former Expert at McKinsey & Company)
    +10 years of entrepreneurship (Founder of Akanopé, CI Consulting, eHealth FWD)
    Maxime van Steenberghe, Partner

    Maxime van Steenberghe, Partner

    +5 years in strategy consulting (Former Manager at McKinsey & Company)
    +10 years of entrepreneurship (Founder of Flemar & Creo2)
    Florin Istrate, Partner

    Florin Istrate, Partner

    +14 years in strategy consulting (Former Principal at Advancy, Senior Director at Simon-Kucher, Manager at OC&C Strategy)
    Christophe Baniol, Partner Financial Services

    Christophe Baniol, Partner Financial Services

    +13 years in finance (Head of Société Générale retail market)
    +12 years in consulting (Partner Sopra Steria Next, Orga Consultants, AEDIAN)
    Christophe Baniol, Partner Financial Services

    Nicolas Miart, Partner Financial Services

    +10 years in FS consulting (Partner Exton Consulting)
    +3 years in finance (Galitt Executive Director)
    Sophie Gilhodes, Advisor

    Sophie Gilhodes, Advisor

    +5 years in consulting (Former Business dev. Director at KPMG)
    +25 years in industry (Member of CFO Office at Amcor, Danone, SITA and Orange Business Services)
    Martial Rouyère, Partner

    Martial Rouyère, Partner

    +14 years in consulting (Partner P-Val, Managing Director Shipley)
    +14 years in finance (Global Head of Equity Derivatives, Société Générale)
    Laurent Dugas, Partner

    Laurent Dugas, Partner

    +30 years in consulting (Founder P-Val, Partner Shipley, Manager Accenture)

    Areas of
    Expertise

    A generalist firm
    with strong expertise.
    LEARN MORE

    The history of the firm has enabled the development of specific expertise.

    5 macro domains

    • Business model growth strategy
       Draft tailored plans to drive our clients’ expansion in an ever-evolving environment (e.g., growth plan, portfolio management, brand positioning, pricing, product launch)
    • Industrial strategy
       Dapt and optimize production methods to ensure sustainable growth for our clients (e.g., network optimization, performance management, PMI)
    • Digital & Operational Transformation
       Optimize our client’s operations performance and management by leveraging digital innovation (e.g., omnichannel strategy, transformation plan)
    • Transformation Strategy
       Support our clients in the redesign of their operational and cultural models to adapt to a constantly evolving environment (e.g., organizational change management, business process transformation, strategic alignment)
    • “M&A Success”
       Help our clients succeed in their mergers and acquisitions by maximizing synergies and minimizing risks (e.g., identifying synergy opportunities, post-acquisition integration, value creation plan)

    We put ESG in everything we do.

    6 Sectors:

    • Consumer goods
    • Financial Services
    • Industry
    • Retail
    • Technology Media Telecom
    • Energy

    Engagements

    Live our daily
    thirst for impact.

    LEARN MORE
    We maximize our impact through our projects by setting specific objectives (i.e., to empower our clients’ employees / organization, improve their results, and enhance their societal impact). Additionally, we offer our expertise pro bono to support impactful projects.
    Recently, we collaborated with Emmaüs to redefine the strategy of Emmaüs Défi and refocus the efforts of Emmaüs Campüs on youth.
    Next, we are proudly supporting the organization of ‘Rencontre des Sablons,’ the first forum of ideas centered around major societal challenges.