Study : What are the prospects for sponsors of the 2024 Olympic Games?
The Paris 2024 Olympic Games will undoubtedly remain the sporting event of the century for the city of Paris, but what will it mean for the 63 national sponsors? Our strategy consulting firm conducted an in-depth study of their investment prospects.
The amounts invested to become one of the sponsors are remarkable : they make up 39% of the Organising Committee of the Olympic Games’ budget (OCOG) ! In return, corporate sponsors benefit considerably from this association, which boosts their visibility and image. They can showcase their products, services and social commitment to the general public. Thanks to these companies’ privileged contacts with the athletes of the French Olympic and Paralympic Team, the opportunities triggered by this partnership will extend over the long term !
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