Study : What are the prospects for sponsors of the 2024 Olympic Games?

2 July 2024

 

The Paris 2024 Olympic Games will undoubtedly remain the sporting event of the century for the city of Paris, but what will it mean for the 63 national sponsors? Our strategy consulting firm conducted an in-depth study of their investment prospects.

The amounts invested to become one of the sponsors are remarkable : they make up 39% of the Organising Committee of the Olympic Games’ budget (OCOG) ! In return, corporate sponsors benefit considerably from this association, which boosts their visibility and image. They can showcase their products, services and social commitment to the general public. Thanks to these companies’ privileged contacts with the athletes of the French Olympic and Paralympic Team, the opportunities triggered by this partnership will extend over the long term !

Do not hesitate to reach out to receive the study.

 

27 March 2025

Opinion : “No, Europe is not doomed!”

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White Paper: AI in Retail Banking

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5 July 2024

P-Val Conseil joins Circle Strategy

Circle Strategy, continues its growth with the acquisition of P-Val Conseil. P-Val Conseil is a consulting firm specializing in transformation strategy, helping customers to align their strategy with their culture and history. P-Val Conseil's Monde© approach...

7 March 2024

Study: Impact of Kylian Mbappé’s departure from PSG

Since his arrival at Paris Saint-Germain in September 2017, at just 18 years old, Kilian Mbappé has not only made history for the club but has also left an indelible mark on the landscape of European football. His announced departure from PSG understandably arouses...

29 August 2023

Event : Circle Insight 27/09/2023 – AI for Gender Diversity

Events, communities, targeted communication... strategy consulting firms are multiplying initiatives to increase the presence of women. However, these levers only have a limited impact. Today, women represent just 17% of the partnership in French strategy...