Study : What are the prospects for sponsors of the 2024 Olympic Games?

Despite its undiminished prestige, the economic model of the Winter Olympics is on a dangerous downward slope: an average deficit of $4.7 billion since 2010 and a critical shortage of viable venues (only 30 left in 2080). Our study, “Winter Olympics: a mountain of...

In its study “Hypermarkets in 2030: prospects for a retail model that must reinvent itself to survive,” Circle Strategy makes a blunt assessment: the traditional model is at a structural impasse. Faced with a market share falling to 39% and parks where deficits are...

For more than a century, the Tour de France has embodied a certain idea of France. Created in 1903, it remains a popular, free event with strong regional roots, attracting 17 million spectators to the roadsides in 2024. The Tour de France is exceptionally...

How to extract natural value from a sustainable offering ?  Sustainable products and services remain scarce, despite growing expectations from consumers, authorities, investors, and even some companies. ‘Too expensive for customers and not profitable enough for...

The aggressiveness of the United States and the threat of economic war with it, reinforced by geopolitical tensions, highlight the urgent need to redefine Europe's priorities. To regain its place, Europe must reinvent itself, strengthen its sovereignty and dare to...

BoursoBank, Revolut and Nickel open more accounts than any other network bank in France. But the latter still capture the vast majority of the sector's revenues. Circle Strategy's Christophe Baniol analyzes the situation.In France, 2024 was the year of the online...

Artificial intelligence promises to reshape the banking landscape, but to what extent? In a compelling interview with Boursorama, Christophe Baniol, Partner at Circle Strategy, analyzes this revolution alongside Laurent Grassin.Artificial intelligence is on...

A little over a year after the launch of GPT-4, Circle Strategy and Square Management, in partnership with OpinionWay, unveil the real impact of AI in this strategic field. This unprecedented study is based on the testimonies of 300 marketing leaders and provides...

Discover below the speech delivered by Jean-Marc Liduena, CEO of Circle Strategy, during the Entretiens de Royaumont in Mumbai. This prestigious event brings together leaders, entrepreneurs, and decision-makers to address the major strategic and societal questions...

Sustainable” products are in short supply, despite consumer expectations. “Too expensive for customers and not profitable enough for companies”. All it takes, however, is the right monetization strategy, writes Florin Istrate, Partner at Circle Strategy.Sales of...